Just the right size
80% of American women are wearing the wrong bra size. 45% of the statistics you read are completely made-up. Regardless of the numbers, Barely There wants your bra to fit.
Custom Flex Fit bras are breaking the barrier of the normal cup & band size systems for women’s underwear. Barely There’s taking the stress out of searching for the right size in our new print campaign.
Barely Traditional. Barely There.
With a budget that was only a fraction of the category leader's and fairly low brand awareness, Barely There didn't just need a successful launch for their new Invisible Look collection. They needed to knock the socks (or bras) off the competition and make a memorable name for Barely There.
The answer: no more skinny models in fancy bras.