Get schooled by NASCAR
NASCAR is at the starting line of its season, and to send the drivers off with a bang, we are launching two new campaigns during this week’s Daytona 500.
When you think of NASCAR, you can’t help but think of flash and finesse. But it takes a lot of learning to reach the height of performance. Drivers receive an education of sorts in the NASCAR Nationwide Series—a developmental race series where drivers come to both hone and prove their skills. In our new NASCAR Nationwide Series campaign, we transform the track into the classroom that it is. And learn some valuable lessons from the PhDs of Speed along the way.
Locked and loaded
It’s pretty easy to spot a die-hard NASCAR fan. And it’s equally easy to overlook all those casual NASCAR fans who might not have the RVs, charcoal grills and headsets in constant ready position.
To excite this very diverse fanbase, we developed the NASCAR Sprint Cup Series campaign to relate a NASCAR driver’s experience on the track to life’s most intense situations.
Anything get the blood pumping more than a high-altitude dogfight? Maybe this year’s Daytona 500…
This Is Our NASCAR.
For NASCAR, we needed to create a campaign designed to navigate change in a dynamic sporting environment. In 2005 we launched "Timeless” to communicate to fans that despite big changes to the sport, the heart and soul of NASCAR racing was firmly intact and that racing is, and it always has been, alive and well in the new era.
In "Our NASCAR," everyone has a stake (and everyone has an interest) but we remain reliant, and therefore vested, in one another. At the core, we all share values and a passion for racing. This is our sport. This is our community. This is our NASCAR.