Frank the Fruitcake Makes Headlines on Mashable

Walmart's annoyingly charming fruitcake is spreading holiday cheer this season and people are noticing. Not only is this Fruitcake being passed along from one person to the next (like every good holiday fruitcake should be…) but the press is passing it around too. Mashable, Adweek, PSFK and others are touting the Fruitcake's strong online presence for Walmart. Make sure you enjoy some of Frank's fruitcake sass too.