Digital Showcase

Happy Birthday from the American Cancer Society

The American Cancer Society is one of the largest and best-known charities in the world. Yet according to their own research, they were not at all well understood. When consumers misunderstand the services offered by an ordinary company, sales drop and the company suffers. When cancer patients and their families misunderstand the services available from ACS, they suffer and life expectancy drops. We needed to redefine the organization for the target audience. The American Cancer Society is much more than laboratory research. It works toward a goal of less and less cancer and of longer lives for us all. Lives full of more birthdays.

You Say Tomato

They say opposites attract. But what if opposites were to unite and instigate global change for the better?

In our spot for Al Gore's Alliance for Climate Protection, we set out to show that while climate change is complicated and intimidating, the root of the solution is quite simple — unification for a better, cleaner, more promising future.

Thanks to 200 million people

When Walmart sells Earth-friendly products, it’s easy for their 200 million customers to really help the planet, and save themselves money while they’re at it.

For Earth Month, Walmart wanted to thank these people for making sure the planet will still be a nice place to live in the future. So we thought, who better to do it than someone who’ll be living there? In the spot “Thanks From A Girl,” she stands (and dances and twirls) on the beach and thanks Walmart customers for buying a whole lot of cold-water laundry detergent and CFL light bulbs – “enough to save 27 billion kilowatt-hours of energy.”

Because that makes a very big difference for her. Her brother. Her friend Veronica. Her parents....

Somebody’s watching you.

We started working on an evolution of the Savings storyline long before the recession hit. But sometimes timing works out in your favor. The recession provided a welcome environment for the newest member of the eccentric GEICO family: Kash — a stack of money with googly eyes who represents the money consumers could be saving with GEICO.

A random stack of money watching you could really creep people out, but when paired with Mysto and Pizzi’s ultra-catchy remake of Rockwell’s '80s hit “Somebody’s Watching Me,” you can’t help but like the little guy. And the savings aren’t so bad either.

Click here for the free download and to watch Mysto and Pizzi talk about the making of the song.